Martine is a designer with a penchant for identity, typography and design systems.
She believes in functional and refined craftmanship, built on intuitive and conceptual thinking.
In 2014 Martine graduated from Westerdals School of Communication
with a BA in Graphic Design. She spent the following summer as a design intern at
Snøhetta, and later joined
Heydays as a full-time freelance designer in their studio.
She has previously worked at Uniform, and now works at
ANTI, with a strong focus on brand identities and design systems.
Celebrating our studio's 20th anniversary, we wanted to give our city a gift.
From former research we knew that the residents of Oslo felt the city lacked dialogue:
ways of communicating – a little more often, and a little bit closer. As an identity-building
tool for bridging and encouraging interaction, we created the font heioslo;
a dynamic font reflecting Oslo, and the diversity of people living here.
We asked Oslo’s own inhabitants; young and old, of different sexes,
from different backgrounds and societies, to share a direct and straightforward
expression of communication – their own handwriting. More than 100 handwritten alphabets
were collected, to form the basis of heioslo.
To maintain the sense of hand lettering and the people behind the letters, heioslo is constructed with several versions of each letter.
When typing, these versions follow a random pattern, creating varied visual expressions:
Words with distinctive character. heioslo has become a tool to communicate with our city's own voice.
The heioslo font is the basis of a welfare community project, that we have initiated for Oslo.
Going forward, we want to engage the community in creating activities and happenings –
using the font as a tool to communicate, connect and empathize.
We believe that, together we can make Oslo a little bit warmer.
↳ To see more of the project check out heioslo.no(Norwegian)
